Real frameworks from running mobile UA across 11+ channels

Budget systems, experiment logs, and what actually moves ROAS — from someone who’s opened the same tracker every Monday for five years.

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Channels run in production

Google UACMetaTikTokApple Search AdsAppLovinironSourceMolocoMintegralUnity AdsVungleAppier Google UACMetaTikTokApple Search AdsAppLovinironSourceMolocoMintegralUnity AdsVungleAppier

Tools for running UA, not reading about it

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Mobile UA Budget Tracker

The exact file I open every Monday — six tabs from monthly planning to budget reallocation, built from running 11+ channels.

Setup · Monthly plan · Performance
Dashboard · Experiment log · Reallocation

In progress

Experiment Log Template

A structured way to record A/B tests so results compound instead of getting forgotten in a Slack thread.

Test log · Hypothesis tracker
Result archive

Planned

Channel Diagnostic Kit

A short, paid deep-dive for deciding which paid channel deserves your next testing dollar.

Scorecard v2 · Decision framework

Every product opens on Gumroad to check out — this page is just where you find them.

Get the UA Channel Scorecard

A one-page framework for scoring which channel deserves your next dollar — free, delivered the moment you subscribe.