Real frameworks from running mobile UA across 11+ channels
Budget systems, experiment logs, and what actually moves ROAS — from someone who’s opened the same tracker every Monday for five years.
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Mobile UA Tracking, Budgeting & Experimentation — the Full Picture
Attribution, channel benchmarks, and decision logs aren’t three separate problems — they’re one system. Here’s how they fit together, and where most teams’ setups quietly fall apart.
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Tools for running UA, not reading about it
All products →Mobile UA Budget Tracker
The exact file I open every Monday — six tabs from monthly planning to budget reallocation, built from running 11+ channels.
Dashboard · Experiment log · Reallocation
Experiment Log Template
A structured way to record A/B tests so results compound instead of getting forgotten in a Slack thread.
Result archive
Channel Diagnostic Kit
A short, paid deep-dive for deciding which paid channel deserves your next testing dollar.
Get the UA Channel Scorecard
A one-page framework for scoring which channel deserves your next dollar — free, delivered the moment you subscribe.