Mobile attribution, without the guesswork.
Fix the tracking layer before you trust any number. Practical guides on MMP setup, AppsFlyer attribution gaps, ATT and postback issues, and store listing version control — written from real UA campaigns. New here? Start with the complete guide to mobile UA tracking.
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MMP vs. Spreadsheet Tracker: You Need Both, Not One
Your MMP tells you what happened. It can’t tell you what you planned or why you changed it. Here’s how to split the job between an MMP and a tracker.
5 min read -
AppsFlyer Shows Zero Attribution but Events Are Firing: A Diagnostic Order
When Meta shows installs and AppsFlyer shows none, the installs almost always happened. Six checks, cheapest first, to find where the attribution chain broke.
6 min read
New to attribution? Start here
Mobile UA Tracking, Budgeting & Experimentation — the Full Picture
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