Products

Tools for running UA, not reading about it.

The frameworks from the playbook, turned into files you open every Monday. Built from 5+ years running UA across 11+ channels.

1 available · 1 free · 2 in the works · checkout on Gumroad

AVAILABLE NOWGoogle Sheets · works in Excel · 6 tabs

Mobile UA Budget Tracker

The exact file I open every Monday — six tabs from monthly planning to budget reallocation, built from running 11+ channels.

01Setup
02Monthly plan
03Performance
04Dashboard
05Experiment log
06Reallocation

For UA leads running 3+ paid channels · Sits next to your MMP, doesn’t replace it

$29one-time

Get it on Gumroad →

Works alongside any MMP
Instant download
Refund if it doesn’t fit

Secure checkout on Gumroad

FREEPDF · 1 page

UA Channel Scorecard

Rate every channel on CPI, retention and ROAS on one page. A one-time snapshot — the Tracker’s Dashboard tab is the live version that updates every week.

Email address

IN PROGRESSTest log · Hypothesis tracker · Result archive

Experiment Log Template

A structured way to record A/B tests so results compound instead of getting forgotten in a Slack thread.

Price: TBA · Launch: 2027

PLANNEDScorecard v2 · Decision framework

Channel Diagnostic Kit

A short, paid deep-dive for deciding which paid channel deserves your next testing dollar.

Price: TBA · Launch: 2027

Not sure where to start?

Browse the blog →

Just getting started “I don’t know which channel is quietly burning budget.” Free Scorecard → Running 3+ channels “My budget, results and tests live in four different places.” UA Budget Tracker · $29 → Testing a lot “We test a lot, but nobody remembers what won or why.” Experiment Log · notify me →

Built by Ni Nguyen

5+ years running mobile UA across 11+ channels. Every product is a file I use myself.

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